Lifelong learner courses
Problem
Streamline the following list of attributes that describe our latest lifelong learner course template into design principles:
- Sophisticated/Stunning
- Clear/Smart/Easy/Clever
- Approachable/Engaging/Relevant
- Energetic
- Encouraging
Write them from the learner’s perspective
Team
UX design manager
Solution
Using the attribute list (as given), I wrote the following design principles. They were accepted and added to a presentation that promotes our latest course template.
Smart
I want to be empowered with the knowledge to become the best version of myself.
Encouraging
I want to understand the relevance of what I’m learning, celebrate my successes, and feel supported with guidance.
Sophisticated
I want to know that I am working with cutting-edge technology using Pearson products that are intellectually appealing and modern.
Energetic
I want to be inspired to reach my highest learning potential.
Approachable
I want to engage with Pearson products in a way that’s simple, clear, and inviting.